County health departments nationwide are at the center of two historic funding opportunities: opioid settlement dollars and Rural Health Transformation investments. Together, these resources allow local and state governments to address urgent behavioral health and opioid-related needs by modernizing systems to improve long-term health outcomes. To make the most of this moment, county leaders need strategies that build accountability, leverage technology and create sustainable infrastructure.
Here’s how counties can leverage new funding streams to align intended outcomes with real-world impact.
- Conduct Needs Assessments With Credible Data: Healthcare providers often struggle with incomplete patient information. Without access to prior treatments, test results or medication histories, they risk duplication, inefficiency or missed opportunities for early intervention. New funding opportunities should leverage Needs Assessments based on local data to ensure counties align funding with the highest-need areas, such as supporting vulnerable populations and improving access to substance use care. Ongoing tracking of this data will also be vital for adhering to each program’s focus on evidence-based interventions. Counties will need to implement the tools and systems to scale their proposed strategies, especially for high-need populations that typically aren’t captured across disparate systems
 - Prioritize Evidence-Based Strategies With Real-Time, Closed-Loop Referrals: To achieve measurable outcomes, counties can prioritize evidence-based programs like expanding access to medication-assisted treatment and supporting crisis response systems with closed-loop referrals, predictive analytics and AI-powered decision support. By tracking the referral from initiation to completion, closed-loop referrals foster a more coordinated and responsive ecosystem that meets the needs of vulnerable community members. Real-time facility availability, two-way digital communication, data analytics and clinical decision support all help providers get patients the care they need when needed.
 - Strengthen the Behavioral Health Workforce and Reduce Provider Burden: Provider burnout and workforce shortages threaten the stability of health systems, especially in rural communities. Counties can use settlement and transformation funds to recruit and retain behavioral health professionals internally or with external staffing support. For example, Opioid Settlement Funds have an explicit principle of involving community members in solutions, emphasizing the fact that ‘programs with a diverse workforce of staff, supervisors, and peers are more likely to provide relatable and effective services’. The Rural Health Transformation Program also states a goal for states to expand workforce development. In addition, with a broader emphasis on evidence-based interventions, especially for youth, care teams may need to invest further in expanding their on-the-ground workforce to meet such goals. And while workforce expansion will be critical in the future, another way to alleviate the burden on existing providers is to invest in digital solutions that streamline administrative workflows, such as automating referrals, reducing documentation burdens and improving care coordination to free up providers to spend more time with patients. By addressing workforce capacity and technology efficiency, counties create a more resilient care system. Bamboo Bridge® is one way providers and community organizations can see improved behavioral health care follow-up with less administrative burden through the support of external care navigators that can easily integrate into existing workflows.
 - Build Long-Term Infrastructure and Measure Impact: Short-term funding must be used to create lasting impact. One strategy counties can benefit from is investing in a robust crisis management system that expedites treatment for those in need. “No wrong door” access for care is essential for counties because it ensures that individuals seeking help can enter the system through any point and be connected seamlessly to the services they need. Instead of being turned away or redirected multiple times, people are guided into appropriate behavioral health, medical, or social supports regardless of where they first seek assistance. This approach reduces frustration, delays, and drop-offs in care while promoting equity by meeting people where they are. For counties, a no wrong door system strengthens cross-agency collaboration, maximizes the use of limited resources, and creates a more efficient, coordinated safety net.
 
The convergence of opioid settlement funding and Rural Health Transformation resources is a once-in-a-generation opportunity for county health departments. For leaders ready to take the next step, download our County Funding Strategy Checklist or connect with us today to discuss how to better align dollars with impact.